Small Business Marketing Secrets: Use Repetition and Impact for Big Results
Small Business Marketing Secrets: Use Repetition and Impact for Big Results
Many business owners I have worked with have tried running ads in direct mail pieces that come out monthly or quarterly (or something in between). Their hope кухонный комбайн Moulinex is that the direct mail piece will drive them business because it reaches a large number of households.
When they tell me about their results from ads like these, I Комбинированые плиты Candy can predict almost exactly what they’re going to say: “We got a decent автотелевизоры BBK response the first week or so but then it really died out after that.” They seem disappointed in the results because the response dropped off so fast.
Because the next mailing doesn’t come out
for another six to eight weeks, GPS навигаторы Ergo they suffer a roller coaster effect if this is the only marketing they are doing.
When you buy advertising, understand what you’re buying and how it fits your goals and your business.
A big mailing every couple months will give you a big impact all at once but you’ll have ups bonny doon homes for sale and downs in your new business flow. You can smooth out that roller coaster by adding some repetition.
Buy some low impact advertising that keeps your message out in the community all the time, day after day, week after week. This keeps your name and message in front of your potential customers on an ongoing basis. It fills the gaps that fall between your big direct mailings. Remember, with advertising you are buying exposure.
Think ноутбуки Toshiba of электрочайники Elecrolux it like buying a case of beer or soda. You can drink it all at once and then it’s gone and you go thirsty until next month. Or, you drink just one can a day and you get to enjoy домашние кинотеатры Xoro it all month long (well, almost all month).
With most businesses, a balanced combination of impact and repetition is the best way to meet your marketing goals.
Kevin Stirtz has developed a Посудомоечные машины Candy unique concept called “Blow Up Your Business.” He speaks to groups of professionals and business owners who want to attract more customers and автомобильные усилители Vibe put more money in their pocket. Kevin can be reached at http://www.KevinStirtz.com or 952-212-4681.
Hitting the First Milestone of a Goal: How Good it Feels
A few weeks ago I sheepishly walked by a bunch of talkative, happy people who all had great legs, cute running shorts and shoes, and who genuinely seemed to care about one another. автомагнитолы Mystery I longingly looked at the group and remembered how fun it was to be акустические системы TruAudio a part of a group like that. I was a Masters Swimmer up until last year when I lived in Charlotte, NC; and while I loved the camaraderie more than the practices, I continued to show up and eventually got in shape.
This group was different! They were runners! This was the type of group that has always intimidated me. But still, I wanted to belong and I knew I wanted to run.
That day, I happened to ask one of the trainers at the YMCA who that group was, and rather than just tell me, he WALKED me out to find the Founder of the group. Within seconds, I was being invited to join in on the fun. Of course, as with any коммуникаторы RoverPC goal that a person sets, there is a certain amount of fear involved, so of course the next day when I showed up, the intimidation welled up inside of me and I quickly ducked my head as I walked by John, the coach, and sauntered into the Y so I wouldn’t be noticed. As anyone who is crying out for support, I emailed John that day and explained my fear through excuse after excuse. “I’m not good enough, I’m out of shape, You’re all so fast, yada, yada, yada”. John, in his ultimate wisdom and brilliant coaching style, gently coaxed me into just showing up and doing