Beyond Hits!
Beyond Hits!
Your Website visitor reports are a goldmine of information. If you don’t review these on a regular basis, you can’t fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
But the reports can be overwhelming wine farms for sale in the cape south africa - a confusing mass of graphs, numbers and URL’s. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain?
Step 1: Knowing your markets
First, identify all the different types of visitor to your site, together with the reasons that they might be coming to you.
This may sound obvious, but in my experience there are nearly always visitor segments that are overlooked. Here are my regal movie coupons starting suggestions for an association site:
* Current and prospective members
* Board members and staff
* Current and potential vendors, advertisers and sponsors
* Media
* Content seekers
* Job seekers
* Your competition!
If you don’t have a press center on disney movie surfers auditions your site, you should consider it if you’re interested in publicity. Reporters are increasingly looking for information online, and appreciate ready access to press releases, sample interview questions, and downloadable photographs of your key spokespeople.
The content seekers category describes visitors looking for content that you provide, but who are not prospective members. They might be searching your member database for a referral, or they might be interested in your information products - and so they’re great prospects for non-dues revenue.
Step 2: Knowing your goals
It’s also key to know the required outcomes, not only for your overall site, but also for each individual section and page.
I have custom decals for motorcycle helmets a mantra in lifted dodges my speaking programs:
“Every page of your site should have a strategy”.